A web designing company should be there to help you through the process of creating your professional website. They should help you understand your business objectives and how they impact the web design and all of the online marketing factors related to it. You should be ready to tell your web designer at a minimum: what you are trying to achieve what you want your website design to look like provide them with your content (or a framework of the content that you want so they can write it for you)

Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more. An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.